Pattern imprinted concrete sells on looks. Homeowners want to see patterns, colours and finished drives before they choose an installer, and a shared lead form gives them none of that.
When the same enquiry goes to several firms, the one who skimps on the base, the sealer or the joints can always quote lowest. You end up explaining why proper PIC costs what it does to someone who has three cheaper prices already.
Our campaigns show your own finished drives and run under your name, so the homeowner has seen your work and chosen you before they ask for a price.
